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Because We Can Production Services is an affordable, complete recording production service specially designed for independent music makers, singer-songwriters and acoustic oriented artists.
Because We Can Music is company and concept created by recording artist Alan Whitney. Alan is ready to offer his own talent and guidance as an experienced music producer, consultant, engineer, song expert, accomplished studio musician, as well as connection to other fine music business professionals and technology to help you make your project a success. "I am all too aware of the obstacles faced by artists struggling to capture great recordings of themselves that make a high quality product. Recording is a creative process. While studios and owning equipment offer the means to record, they offer little help and direction with solving the complicated problems associated with any recording project. This is why I created Because We Can."
The Because We Can package combines a wide range of recording options, a network of talented professionals, creative solutions, and positive energy that is not only completely affordable, but a joy to access. We can help you plan and execute your project from start to finish.
Because We Can is a professional company for anyone looking to make great music and recordings. We are committed to finding creative ways to make this possible. If you are looking to bring focus to your recording process, save time and money, find creative solutions, and have more fun while delivering a viable professional product within sensible budget, Because We Can is for you.
We can help you understand the recording process better and provide you with a clear path. Get yourself on the right track. Schedule an introductory consultation. "Why wait? I'd love to hear about your music and what your goals are. Maybe you just need a little advice about microphones or questions about the music business. But if you are thinking about recording a project a year from now, it's definitely not too early to give me a call. Please schedule a consultation today."
Because We Can offers a wide array of recording production options to fit your project. No project is too big or too small. Whether it's live or in the studio, analog or digital, we can get you started on the right foot. We can connect you with the right technology and professionals who know how to capture your music and sonic atmosphere. Let us help you arrange a studio or recording situation that best suits you and your budget.
Planning is a crucial step towards making a successful recording. Whether you start slow or jump right in, we can help you prepare for successful recording start to finish. Don't eat up your time and money in the studio, and get in over your head, struggling with a monster project. We can help you plan your time and money wisely, and help you get it right the first time. "Making and marketing a CD is a big undertaking. There is a lot to think about. If you get into a tight spot you didn't plan for, it could cost you twice as much or even more. Making a successful recording doesn't have to eat you alive. Our affordable recording project planning service could save you big bucks, valuable time, and a lot of worry."
The home recording revolution has put the recording process in the hands of the artist. This is a good thing. Maybe all you need is just a little bit of professional advice or an experienced 2nd set of ears to clear up any technical problems. We also do final mixes, editing, and can help you get your project ready for mastering.
If you would like to record your project at home or combine us in your own studio, we can make it an affordable reality. It's easier than ever before to make great sounding recordings in all kinds of spaces. With the big move towards home recording, we are offering our professional service and equipment to work where you are most comfortable.
Rates are by the hour and depend on the type service and equipment you need. All projects are estimated by the hour in advance at a pre-negotiated rate in writing. A refundable advance deposit is required for all project work. All financial matters for any production or consultation work will be agreed and settled upon in writing before any work begins. Your invoice will contain a detailed studio log of dates, hours and work performed, and account details. We would be glad to give a copy of our invoice. "We'll probably pick up the lunch check at least half the time."
We can connect you to talented artists and crafts and business people like: Recording Studios CD Duplication Graphic Designers Mastering Engineers Internet Radio Music Publishers Web Designers Studio Musicians Songwriters Equipment Promotion Live Recording Arrangers Photographers Attorneys Venues Performing Rights Organizations Music Organizations "In my work as a recording artist and producer I am constantly in contact with so many diversely talented people, all with unique specialized skills. I depend on my contact with these people to prepare my art to meet the world. Because We Can puts you directly in touch with all kinds of talented, capable, reliable, reputable professionals who can serve you and your creative projects."
"If you are serious about your music and want to take it to the next level, Alan is the guy who can get you there. Engineers can get you tones, producers can make a song sound professional, arrangers can fine tune your craft, and session players can get the take on the first try… but Alan Whitney can do all these things and more! If you want your music to reach a larger audience Alan will show you the way." "Alan Whitney breathed life into my song 'Pennsylvania'. His arrangement and production style gave it the personality it needed to become a stunning work of art. The song exists exactly as it should now." "Alan Whitney has been working for me in the capacity of producer for a recording of original and cover material. He has added much to the quality and arrangement of the recording, drawing on a clear understanding of the technology and innate familiarity with the recording process. He has an in-depth understanding of the singer-songwriter's task to bring original art to the recorded media. He has a good ear for message clarity in songwriting, and has provided valuable guidance in the selection and arrangement of original work. I have become very comfortable with the manner and content of his guidance. I have found him to be easy to work with on a technical and personal level, and very honest and forthright in business dealings. I am routinely amazed at the positive change he has brought to my album and highly recommend him to others involved in or considering a recording project." Alan Whitney Production Autobiography 2004
Writing songs, making music, and recording has been my life's work. Learning the art of music recording and becoming a craftsperson of the studio is a daunting journey. I have been very lucky in my career to learn on the job with some of the finest session musicians, engineers, songwriters, and producers in Los Angeles and in Nashville. I was young and very green but they were good teachers and I learned fast. They taught me how to listen and perform under the microscopic scrutiny of the studio. I worked hard and it didn't take long before I was getting many calls for session work. This was my higher education and my first shot at the music business. The LA and Nashville recording industry is a tight machine and I feel fortunate that I did my apprenticeship there.
Good Question. There have been times I've wondered about this myself as I have encountered the stereotypical jelly doughnut eating, meddling, couch beast. The subject is, at best, undefined and certainly up for interpretation. As a producer, I define myself as a skilled listener. I start by taking a detailed inventory of all the elements. My primary concern is with the material and perspective of the artist. It's my job to help the artist bring their creative perspective to the media. To me, great recordings start with great songs and music, and are finished by utilizing the right processes and technology. My experience as a staff songwriter in Nashville and Los Angeles has given me a full spectrum of recording skills. I learned each role from songwriter to session musician as well as engineer to producer. My process is to prepare the artist and make way for their musical ideas to travel though the technical universe and come out through the speakers clearly and expressively. I believe that the sound of a recording should fit the artist and the material presented. It should reflect the creative moment and who they are. I simply provide access and connection to the proper tools, creative and highly skilled people, a positive and supportive environment, as well as a strong, organized business and artistic sense to bring together a complete piece of work.
Thank you for your time. I want to invite you to contact me. I look forward to meeting with you to talk about your music and the possibility of our working together. Sincerely, Alan Whitney
Alan Whitney / Because We Can Production Services |